Portfolio

Evidence 1 - K3 logos

For this proof I did this:
For this proof, I worked on creating some logo concepts for our group project. We were building a brand identity for our fictional studio, and I took inspiration from the Belgian girl group K3, which influenced the playful direction we were initially going for.

I focused on making text-based logos, mainly using the letter K or the number 3 as a base. I tried out different fonts and combinations, and even looked into Roman numerals to give the designs a more unique feel. To get more ideas, I also searched online for logo inspiration from pop culture and creative brands.

In the end, we didn’t go with my designs — the group chose someone else’s version — but I still really enjoyed the creative process. It was a fun way to explore design, and it gave me some solid practice with branding. Even if it wasn’t used, it’s still good proof of my contribution to the project. https://www.figma.com/design/zFzy7120Fu5suQJLlsGnJf/Studio-Logos?node-id=0-1&t=Y85nUl3wXPedlJ9N-1

Evidence 5 - Logo do's and don'ts

As part of refining our brand identity, I developed a set of logo do’s and don’ts to make sure our new branding would be used consistently across all materials. At first, I wasn’t completely sure what to include, so I did some research and looked at different branding guides online to get a feel for best practices. That really helped me figure out what was important, and from there I put together a set of clear, practical guidelines specifically tailored to the Refuture logo.

Alongside the logo rules, I also expanded our brand guide to include fonts, color schemes, and different logo versions. These details helped bring everything together into a more professional and polished identity. Coming up with the actual name of the project was a bit of a challenge — we wanted something meaningful but still modern and catchy. I experimented with a few AI-generated name ideas, which helped spark inspiration. Eventually, we landed on “Refuture”, combining “refugee” and “future,” which we felt captured both the mission and tone of our platform really well.

I also came up with a few slogans and selected keywords that reflected our goals — helping refugees integrate, find jobs, and build a future — while still keeping the design friendly and approachable.

Looking back, working on the brand guide taught me a lot about how much thought goes into even the smallest visual details. It also showed me the importance of consistency when building a brand. I’m glad I took the time to research and explore different ideas, because it really helped shape a clear and meaningful identity for our project.

For my research and inspiration on brand guides, I referenced this resource: https://www.manypixels.co/blog/brand-design/brand-guides

My evidence:

More learning outcomes:

My evidence:

Evidence 1 - K3 logos

Evidence 2 - Front yard Boys logos

Evidence 3 - Portfolio logos

Evidence 4 - Rebranding

Evidence 5 - Logo do's and don'ts

Evidence 6 - Poster presentation

More learning outcomes: